Top Beauty Retail Apps in Italy on Android: Q1 2025

In the first quarter of 2025, the beauty retail sector on the Android platform in Italy showcased interesting patterns across its top applications. The data, provided by Sensor Tower, offers insights into weekly downloads and active user trends.

Notino: perfumes and cosmetics saw a significant surge in weekly downloads, peaking at around 25K in mid-February. The app's active user base demonstrated a consistent upward trend, starting at approximately 181K and reaching over 228K by the end of March.

Mein dm experienced a steady increase in downloads throughout the quarter, reaching a high of 8.7K in early March. Active users for this app fluctuated but showed an overall increase, ending the quarter at about 181K.

Sephora - Make-up, Beauty had a varied download performance, with numbers dropping to 4.1K in late February but recovering to 9.3K by mid-March. The app's active users saw a dip initially but recovered to over 108K by the quarter's end.

Douglas – Parfüm & Kosmetik maintained a steady download rate, with numbers stabilizing around the 4.5K mark in March. Active users showed some fluctuation but ended the quarter stronger at approximately 72.5K.

Finally, Bottega Verde experienced a gradual increase in downloads, peaking at nearly 4K in late March. However, the app's active users decreased from about 23K to 14.6K over the same period.

For further insights into these trends and more detailed data, visit Sensor Tower.